What was done
In 2020, Alice Labs worked with the Finnish Innovation Fund SITRA on an extensive analysis of the impact of COVID-19 on the Finnish society and people’s everyday lives.
The project report highlights “systemic opportunities” for the Finnish society, including the state, companies and consumers, on how COVID-19 can be an opportunity for adopting more sustainable ways of life. It discusses opportunities around people’s changing relationship to home, city life, work, travel, and food.
The research was conducted by using a mixed methodology approach, including
- In-depth interviews with circa 20 leading-edge people, covering specific themes in the everyday life during the COVID-19 pandemic
- A quantitative study amongst the Finnish adult population, including longitudinal data, to provide a broader context and to validate and measure the learnings from the qualitative research
- Expert interviews on the key themes of the study