What was done
Since 2016, Alice Labs have worked intensively to set up, advise and partly run the foresighting and exploration process for a global consumer brand.
The work has included the following:
- Setting up the foresighting process for the company
- Creating annual STEEP analysis process
- Creating annual input for strategy process
- Supporting the development of a network of experts across different expertise areas
In addition, Alice Labs has also worked with understanding the impacts of different macro level phenomena on behavioural change, exploring, amongst other things, what evolving consumer expectations and demand regarding urbanisation and sustainability mean for the brand.