What was done
In 2019, Alice Labs worked with 3 global brands to explore the future of physical retail as a part of evolving urban landscape. The project was called Retail in Flux.
The work involved studying consumers in three continents by using multiple methods:
- Qualitative exploration in the USA, UK and China consisting of in-depth interviews and hack fests
- Quantitative exploration, consisting of a 6-market study
- Collaborative work with each of the participating companies to develop the research insights further, keeping in mind the market realities of the individual brands