What was done
In 2023, Alice Labs collaborated with Makers Of to explore emerging opportunities for dematerialisation and digital substitution.
The Dematerialisation Initiative looks beyond the hype surrounding NFTs, blockchain and the Metaverse to create insight into how the web is evolving and how this will create new opportunities for dematerialisation that enable companies to transition towards less material-intensive offers gradually.
The work was based on the analysis of
- Desk research of emerging technologies and uses of digital substitutes
- Expert interviews
- Interviews of gamers and active social media users from the UK