Makes us tick

We are a small, agile and multi-disciplinary team of business consultants, market strategists, sustainability experts and social scientists who are united by their passion to make a difference.

Over the years, we have worked with Blue Chip organizations and small innovative companies, as well as in forward-looking non-profit projects. The size of the project matters less than its potential to build a momentum for change.  

We believe in collaboration and bringing together the best minds. We have built an extensive network of like-minded senior professionals with complementary skills to leverage the necessary expertise, where and when it’s needed. In our projects, we also often work in close interaction with our clients, engaging senior leadership teams to drive impact from the top.

Our values

Our values


We work pragmatically and focus on relevance.


We go the extra mile to meet expectations.


We work with people like us, who are focused on driving positive change.


We work pragmatically and focus on relevance.


We go the extra mile to meet expectations.


We work with people like us, who are focused on driving positive change.

Who we are

Our values Oskar Korkman

Dr. Oskar Korkman

Alice Labs Partners, Co-founder

Oskar is a market strategist and works with clients in Europe and US to develop new approaches to explore markets, strategies and business models for growth.

Before co-founding Alice Labs Partners, Oskar was Director of Consumer Intelligence at Nokia and Consumer evangelist at Microsoft. He has 15 years of experience in global research as well as turning insights into business decisions. Oskar has a Masters in Education and a Ph.D. in marketing focused on ethnographic research and innovation.

e-mail: oskar.korkman@alice-labs.com
market strategists Sharon Greene

Sharon Greene

Alice Labs Partners, Co-founder

Sharon, a specialist in segmentation, trends and cross-cultural insight development, assists global companies in the design of consumer-led business strategies.

Working at Senior Management and Board level, Sharon has used culturally driven insights to support global companies in the design of consumer and customer-led business strategies for more than 15 years. Sharon was previously the director of RISC International, a socio-culturally focused consumer trends and segmentation consultancy and was responsible for annual megatrends development, scenario workstreams and the Positive Consumption Program.
Sharon has an International MBA from the EM School of Business Lyon and a Bachelor in Design from NCAD Dublin.

e-mail: sharon@alicelabspartners.com
Sebastian Schauman

Sebastian Schauman


With a background in research, Sebastian explores consumer culture and consumer behaviour to create in-depth insight that informs companies’ strategic thinking.

With a Masters in both Arts and Social Sciences and a Ph.D. in marketing, Sebastian has explored consumer culture and consumer behaviour from a cross-disciplinary point of view for well over a decade. His research is focused on understanding the material, technological, and cultural preconditions that shape consumers’ relationships with goods.


Alice Labs 
tel. + 358 (0)50 4835094

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