What was done
In 2016, Alice Labs worked with 4 global brands to understand consumers’ changing relationship to physical goods.
As part of the Stuff in Flux project, Alice Labs also collaborated with SITRA, the Finnish Innovation Fund, to produce a sustainability specific publication on the study findings.
The work involved studying consumers in three continents by using multiple methods:
- Qualitative exploration, consisting of in-depth interviews and hack fests
- Quantitative exploration, consisting of a seven-market study
- Collaborative work, consisting of two workshops with key individuals from the participating companies