Beyond
the dominant
pricing logic
What was done
In 2023, Alice Labs collaborated with an international telco provider to explore and define a new pricing logic that could substitute the current dominant flat fee-based pricing logic.
Alice Labs worked closely with the client team to develop a robust foundation for experimenting with new pricing models in the market.
The project consisted of the following phases
- Analysis of dynamics in the market & definition of drivers of change
- Development of user scenarios
- Workshops with respondents on scenarios & discussions of potential future pricing models
- Conclusions of key insights that can driver the development of new pricing models.
Key insight
Alice Labs used longitudinal insights to highlight a number of shifts in people’s expectations across industries. Building on these insights, a number of principles, that lays the foundation for future development of pricing, were identified in workshops with respondents.
The key insights are strategic and confidential.
Impact
The project was explorative, and a first phase in a longer process of redefining pricing.
The potential business impact is significant, and strategically opens avenues for radical differentiation in the market.
Inquiries
Alice Labs
contact@alice-labs.com
tel. + 358 (0)50 4835094