WE OPEN PATHS
TO NEW OPPORTUNITIES
WE OPEN PATHS TO NEW OPPORTUNITIES
What you need
As the world undergoes radical transformation so does the business landscape. The rules change, new entrants appear, demand morphs.
You want to futureproof your business.
Visionary in-depth understanding of your potential market will give you an advantage.
What we do
What we do
We help organizations to find their way to the future by showing where their customers are heading.
Opportunity identification & innovation
Market entry
and market shaping
Strategy stress-testing
Opportunity
identification & innovation
Market entry and market shaping
Strategy stress-testing
Portfolio management
Capability building
Thought leadership
Portfolio management
Capability building
Thought leadership
How we work
Alice Labs was founded to fill a gap for innovative services that combine visionary research with business consulting.
In our projects, we typically gather data about:
- Change drivers on a macro level
- Changes in consumer/customer behaviour and competitive landscape through quantitative and/or qualitative research
This data-led understanding is used to assist inventive strategic thinking that will help to solve the client’s existing or future business problems.
Selected work
Beyond the dominant pricing logic
In 2023, Alice Labs collaborated with an international telco provider to explore and define a new pricing logic that could substitute the current dominant flat fee-based pricing logic.
New approaches to health and wellbeing
In 2023, Alice Labs worked with the product team of a health tech company to develop a product development-oriented identification and understanding of key market segments.
The Dematerialisation Initiative
In 2023, Alice Labs collaborated with Makers Of to explore emerging opportunities for dematerialization and digital substitution.
Can the Finnish creative industry find and create more business in China?
In 2021, Alice Labs worked with Business Finland to map new, under-explored business opportunity areas in China for the Finnish creative industry.
Is our Asian market strategy future-proof?
In 2021, Alice Labs worked with a global fashion brand to do macro driver and trends analysis in a specific Asian market.
How can we build socially more sustainable AI services?
Since 2020, Alice Labs has collaborated in a nonprofit research project on selected AI-powered consumer services.
Will the COVID-19 lockdown experiences boost more sustainable lifestyles?
In 2020, Alice Labs worked with the Finnish Innovation Fund SITRA on an extensive analysis of the impact of COVID-19 on the Finnish society and people’s everyday lives.
How to drive growth in a customer-centric way in the telco industry?
In 2016-2021, Alice Labs worked with a Nordic telco to drive customer intimacy and growth in a customer-centric way.
How are consumers’ expectations evolving towards offline shopping?
In 2019, Alice Labs worked with 3 global brands to explore the future of physical retail as a part of evolving urban landscape. The project was called Retail in Flux.
How to develop a foresighting process that can support strategic business transformation?
Since 2016, Alice Labs have worked intensively to set up, advise and partly run the foresighting and exploration process for a global consumer brand.
What is the future of stuff?
In 2016, Alice Labs worked with 4 global brands to understand consumers’ changing relationship to physical goods.
Inquiries
Alice Labs
contact@alice-labs.com
tel. + 358 (0)50 4835094