What was done
In 2023, Alice Labs collaborated with an international telco provider to explore and define a new pricing logic that could substitute the current dominant flat fee-based pricing logic.
Alice Labs worked closely with the client team to develop a robust foundation for experimenting with new pricing models in the market.
The project consisted of the following phases
- Analysis of dynamics in the market & definition of drivers of change
- Development of user scenarios
- Workshops with respondents on scenarios & discussions of potential future pricing models
- Conclusions of key insights that can driver the development of new pricing models.