What was done
In 2021, Alice Labs worked with Business Finland to map new, under-explored business opportunity areas in China for the Finnish creative industry.
The goal of the project was to build an understanding of how the Finnish players within the creative industry could benefit from changes in consumer behavior in China and actively shape the market demand with their own actions.
The work was based on the analysis of
- Desk research of macro level sources
- Longitudinal analysis of socio cultural change
- Industry-specific market information
- Expert interviews of selected Finnish creative industry representatives