What was done
In 2021, Alice Labs worked with a global fashion brand to do macro driver and trends analysis in a specific Asian market.
The client company is currently successful in the market but wants to anticipate change to better prepare for the future and understand how to sustain growth over time.
To increase the future readiness of the company, Alice Labs identified key areas of focus to understand drivers and barriers to the company’s present and future business in the country. The work was based on the analysis of data from:
- Macro level multi-source scanning of consumer attitudes and behaviours
- Industry-specific market sources